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Silke Werzinger / McDonald's / France
Series of illustrations for a McDonald's press campaign depicting its engagement toward kids. To guarantee choice and quality, to give access to organic food, to have children love fruits and to encourage kids to try sports. Silke realized a total of 7 illustrations for this annual campaign. The rest of the series will be unveiled in the months to follow. Project realized with TBWA Paris.
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Silke Werzinger / Book updated
Silke finds inspiration in everyday life, magazines, and notebooks she picks up at flea markets. Her simple style, which combines ink and colour, has an almost adolescent brazenness, and her illustrations tell amusing stories in scenes taken from everyday life, conversations between friends, fashion and music.