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Booklet / Joop! Miss Wild press kit / Paris
Inside the folded poster described above, the booklet presents the world of Joop! Miss Wild fragrance, the perfume, the bottle and the muse (the French model Julia Frauche).
For every girl, bad boys are the ultimate treat. The nice girl always falls for the wild guy. She is sweet, adorable, fragile even. But when they are together, she becomes someone else. Free, indomitable, sexy and wild. With him, it feels so good to be bad.
