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Jérôme Mireault / Shopping malls / Cadillac Fairview / Montreal

When illustration is mixed with photography... Illustator Jérôme Mireault was chosen to work on servicentres advertising campaign's visuals for Cadillac Fairview's four shopping malls:  Carrefour Laval, Fairview Pointe-Claire, Galeries d'Anjou and  Promenades St-Bruno. Jérôme was requested to draw in black lining style, a series of elements each reffering to a specific service available for the malls' customers to optimize their experiment / visit.