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Benoit Tardif / The Mini-Wheats Hot Milk Man campaign / Canada
Benoit Tardif created with the Leo Burnett agency the branding for the Kellogg's Canada Mini-Wheats truck for the Hot Milk Man campaign. On a chilly morning in Canada, one town got a surprise visit from the Hot-Milk Man. And the rest was history... see here the short commercial video.
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Benoit Tardif / Book updated
It is after he completed his studies in graphic design at Université du Québec à Montréal that Benoit started working with illustration. He offers simple, effective and colourful images. Often tinged with irony, his style is marked by an interest in silk screen and posters. Benoit, an illustrator from Quebec, works with traditional and digital techniques to build images designed to convey a specific and conceptual message.
Benoit Tardif / Le Particulier
Illustrations by Benoit Tardif for the article The puppy we bought is sick appearing in the magazine Le Particulier.